Brand history[ edit ] Stephen Marks, who started out in business in as the Stephen Marks brand, established French Connection in — a year after the film of the same name was released. Initially designed as a mid-market women's brand, he has said the name came about because he managed to acquire a large shipment of Indian cheesecloth shirts — via a French contact — that could be resold in the UK at a large profit. The business expanded into menswear in
Offensiveness The word is considered obscene but is common in many informal and familiar situations.
It is unclear whether the word has always been considered vulgar or, if not, when it first came to be used to describe often in Fcuk u extremely angry, hostile or belligerent manner unpleasant circumstances or people in an intentionally offensive way, such as in the term motherfuckerone of its more common usages in some parts of the English-speaking world.
Some English-speaking countries censor it on television and radio. Andrea Millwood Hargrave's study of the attitudes of the British public found that fuck was considered the third-most severe profanity and its derivative motherfucker second. Cunt was considered the most severe.
Journalists were advised to refrain from censoring the word but use it sparingly and only when its inclusion was essential to the story. There is a theory that fuck is most likely derived from Flemish, German, or Dutch roots, and is probably not derived from an Old English root.
However, there is no clear past lineage or derivation for the Latin word. There are several urban-legend false etymologies postulating an acronymic origin for the word. None of these acronyms were ever recorded before the s, according to the authoritative lexicographical work The F-Wordand thus are backronyms.
In any event, the word fuck has been in use far too long for some of these supposed origins to be possible. Some of these urban legends are that the word fuck came from Irish law. A similar variant on this theory involves the recording by church clerks of the crime of "Forbidden Use of Carnal Knowledge.
During the Black Death in the Middle Agestowns were trying to control populations and their interactions. Since uncontaminated resources were scarce, supposedly many towns required permission to have children. Hence, the legend goes, that couples that were having children were required to first obtain royal permission usually from a local magistrate or lord and then place a sign somewhere visible from the road in their home that said " Fornicating Under Consent of King," which was later shortened to "FUCK.
This myth states that French archers at the Battle of Agincourt insulted the English troops' ability to shoot their weapons by waving their fingers in a V shape; after the English secured an overwhelming victory, they returned the gesture.
The addition of the phrase "fuck you" to the myth came when it was claimed that the English yelled that they could still "pluck yew" yew wood being the preferred material for longbows at the timea phrase that evolved into the modern "fuck you". Linguist Geoffrey Hughes found eight distinct usages for English curse words, and fuck can apply to each.
For example, it fits in the "curse" sense "fuck you! Its vulgarity also contributes to its mostly figurative sense, though the word itself is used in its literal sense to refer to sexual intercourse, its most common usage is figurative—to indicate the speaker's strong sentiment and to offend or shock the listener.
Paul Booth claimed to have found " possibly the earliest known use of the word 'fuck' that clearly has a sexual connotation": Otherwise, the usually accepted first known occurrence of the word is found in code in a poem in a mixture of Latin and English composed in the 15th century.
The line that contains fuck reads Non sunt in coeli, quia gxddbov xxkxzt pg ifmk. Deciphering the phrase "gxddbou xxkxzt pg ifmk", here by replacing each letter by the previous letter in alphabetical orderas the English alphabet was then, yields the macaronic non sunt in coeli, quia fuccant vvivys of heli, which translated means, "They are not in heaven, because they fuck the women of Ely ".
The stem of fuccant is an English word used as Latin: English medieval Latin has many examples of writers using English words when they did not know the Latin word: In the Middle English of this poem, the term wife was still used generically for "woman".
The oldest occurrence of the word in adjectival form which implies use of the verb in English comes from the margins of a manuscript copy of Cicero's De Officiis. A monk had scrawled in the margin notes, "fuckin Abbot. To jape, to sard, to fucke, to swive, to occupy.FCUK_U.
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French Connection stopped using the initialism in advertising in , and reduced its profile in its shops. However it is still used on certain menswear products and in-store branding.
Despite this lowering of the profile, French Connection remains known as "fcuk", particularly by the UK press.